Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-22
startups' mergers decacorn status and examines its effect on customer behavior. The findings revealed that customer self-congruency … the company without connecting the customer self-congruency in each partner. It is recommended that the manager gain … stimulus in building conformity of company image with customer perceptions that create self-congruency. …