Gravelines, Žaneta; Banytė, Jūratė; Dovalienė, Aistė - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 336-356
The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in … confirm that green self-identity and self-congruity with green food products positively influence subsequent sustainable food …