Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA … Hospital Choice with Latent Class Segmentation -- Chapter 5 The Use of PLS-SEM in Engineering: A Tool to Apply the Design … Science -- Chapter 6 Discovering Issues in Cross-cultural Adaptation of Questionnaire through PLS-SEM Analysis -- Chapter 7 …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of marketing researchers …' methodological toolbox. During the last decade, the PLS‐SEM field has undergone massive developments, raising the question of whether … paper presents the results of a new analysis of PLS‐SEM use in marketing research, focusing on articles published between …

hypotheses were evaluated by employing structural equation modelling (SEM) on the data obtained from a survey of 262 Chinese …

and for data analysis, structural equation modelling (PLS-SEM) and prediction-oriented segmentation (PLS-POS) were used … emerges by extending the PLS-SEM results by respondents segmentation through finite mixture partial least squares (FIMIX …

and for data analysis, structural equation modelling (PLS-SEM) and prediction-oriented segmentation (PLS-POS) were used … emerges by extending the PLS-SEM results by respondents segmentation through finite mixture partial least squares (FIMIX …

analysis techniques. Structural Equation Modelling (SEM), machine learning (ML) techniques, and multi-criteria decision …