Johann, Maria; Padma, Panchapakesan - In: Benchmarking: An International Journal 23 (2016) 7, pp. 1860-1875
Purpose The purpose of this paper is to determine and benchmark the senior tourists’ preferences by considering the … importance-performance analysis and employs paired sample t -test for this purpose. Findings The senior tourists evaluated the …/implications Data are collected only from inbound senior tourists in Poland. In future, research may be conducted with a more …