Antunes, Inês Filipa Saraiva; Veríssimo, José Manuel … - In: Cogent business & management 11 (2024) 1, pp. 1-23
Despite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster … and understand the research regarding sensory marketing, and (2) provides suggestions for a future research agenda to help … software. Overall, this study clarifies the literature that highlights the sensory marketing gaps, enabling the identification …