Prawira, Natasha A.; Sihombing, Sabrina O. - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 66-85
relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive … relationship between scarcity, serendipity information moderated by social shopping, adventure shopping, value shopping, relaxation …