Serious games can be used as self-assessment tools in recruiting processes. We develop a model explaining jobseekers' intentions to use these applications, which help them to gain a realistic idea of the job at hand and allows them to submit their application only if the job truly fits their...

M-Learning holds great potential for supporting the positive educational outcomes of underserved Indigenous communities in the Candian North, and even in urban centers, that are at risk of exclusion from affordable, high-quality learning experiences. The technical advantages of having mobile...

Marketing warfare is an alternative solution for a company to defend itself or to win market parts. This approach presents consumer spirit as a battleground where companies make military maneuvers to confront each other. But a problem subsists, how make a link between market and battle or war?...

Serious games can be used as self-assessment tools in recruiting processes. We develop a model explaining jobseekers’ intentions to use these applications, which help them to gain a realistic idea of the job at hand and allows them to submit their application only if the job truly fits their...