Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: Journal of Business & Industrial Marketing 28 (2013) 6, pp. 506-513
Purpose – Information and communication technology (ICT) is a key enabler for new product‐ and process‐oriented services. The purpose of this paper is to investigate how ICT can enable service differentiation and, in doing so, act as a catalyst for a service business orientation....