Ali, Muhammad Asghar; Salim, Lina; Ahmad-Ur-Rehman, Muhammad - In: Cogent Business & Management 8 (2021) 1, pp. 1-26
Restaurant servicescape domain consists of physical and social aspects. Surprisingly, both aspects have been studied … independently. This study aims to investigate the unanimous effects of servicescape on consumer behaviour in a full-service context … were subjected to data analysis using the Smart PLS-SEM technique. Based on the results, servicescape (3rd order construct …