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Search: subject:"sex appeals"
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ECONIS (ZBW)
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1
Does sex sell? : Examining the effect of
sex
appeals
in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
3
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
4
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
Saved in:
5
Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
Saved in:
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