Melancon, Joanna Phillips; Forbes, Lukas P.; Fugate, Douglas - In: Journal of Services Marketing 29 (2015) 4, pp. 293-301
Purpose – This paper aims to investigate how changes in technology and gender roles have changed Generation Y’s (Gen Y) perception of the gender of services from previous studies. Although the past 20 years have seen substantial changes in service delivery methods in addition to changes in...