Gabarron, Elia; Luque, Luis Fernandez; Schopf, Thomas Roger - In: International Journal of E-Health and Medical … 8 (2017) 2, pp. 18-32
Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the...