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Search: subject:"shape symbolism"
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Consumer behaviour
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shape symbolism
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crossmodal correspondence
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The journal of brand management : an international journal
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HEC Paris research paper series
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ECONIS (ZBW)
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Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei
;
Lowrey, Tina M.
;
Shrum, L. J.
-
2020
Persistent link: https://www.econbiz.de/10012392739
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2
The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
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3
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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