Byun, Unji; Jang, Moonkyoung; Baek, Hyunmi - In: Online Information Review 47 (2022) 6, pp. 1083-1097
Purpose This study aims to reveal the effect of comment interactions on video engagement of users in video-sharing platforms. Design/methodology/approach The authors collected 87,232 comments on 647 videos of Korean beauty creators on YouTube and conducted a social network analysis and a...