Gómez Suárez, Mónica - In: International Journal of Retail & Distribution Management 33 (2005) 11, pp. 858-878
Purpose – To empirically analyse the relationship between the shelf space assigned to brands and several factors … superstores in Spain. The variables are: shelf space occupied by private labels, private labels market share, number of promotions … article shows the impact that store brand shelf space has on different variables related to profitability, market share, and …