The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can be identified either from the first name of the...

Can we predict fine wine and alcohol prices? Yes, but it depends on the forecasting horizon. We make this point by considering the Liv-ex Fine Wine 100 and 50 Indices, the retail and wholesale alcohol prices in the United States for the period going from January 1992 to March 2022. We use rich...

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

To control the health impact of the COVID-19 pandemic, governments implemented various restrictive policies, such as stay-at-home orders and restrictions on internal movement, which had adverse effects on consumption and, consequently, on international trade. This was observed even for products...

Wine consumers have mainly relied upon prices and professional critics’ reviews to infer wine quality. Crowdsourcing platforms, such as Vivino, have introduced a new source of information, leveraging the opinions from large numbers of amateur wine reviewers and averaging their ratings. We...

The objective of this discussion paper is to provide an overview of the state of the global wine sector in 2022 and discuss the effects of recent events on the wine trade’s development. First, long-term trends in the global consumption and production of wine and the development of the...

The goal of this discussion paper is to foster the debate among scholars on some of the key issues that are currently challenging the impact of academic wine consumer studies and encourage younger researchers towards alternative paths. Based on my personal experience, I will focus on some...