Hamzelu, Bahman; Gohary, Ali; Ghafoori Nia, Salar; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 283-304
the so-called silent killers. Design/methodology/approach A 2 (male or female)×4 (high and low involvement, feelings …. Furthermore, low-involvement products are more likely to develop silent killers. The results also show that silent killer is more … the phenomenon of silent killers in this field. …
