Drichoutis, Andreas C.; Lusk, Jayson L.; Pappa, Valentina - Department of Agricultural Economics, Agricultural … - 2014
We conduct a field valuation experiment where we vary the valuation method (contingent valuation vs. inferred valuation) as well as the payment format (dichotomous choice vs. payment card). Willingness-to-accept and willingness-to-pay valuations are elicited in a within-subjects design for foods...