KOLABI, Amir Mohammad; HOSSEINI, Hamid Khodadad; … - In: Journal of Knowledge Management, Economics and … 1 (2011) 5, pp. 6-6
The purpose of this paper is to identify and exam the main elements of entrepreneurial marketing mix in entrepreneurial enterprises. Our focus in this study is on Iran's top small and medium-size business entrepreneurs in 2007, which possess a brilliant experience about entrepreneurial marketing...