El-Sherbiny, Youmna Soliman; El-Bassiouny, Noha; … - In: Management & Sustainability: An Arab Review 2 (2022) 1, pp. 87-105
tackling this research gap, this paper extends the understanding of the social cognitive theory. It examines the role marketing … causation model of Bandura's (1986) social cognitive theory to consumer wisdom; a novel construct in the field of consumer …