Search Results - subject:"social media campaign" - EconBiz

Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge

Li, Jo-Yun; Wen, Jing - In: Health marketing quarterly 34 (2017) 3, pp. 217-231

Persistent link: https://www.econbiz.de/10011744230

Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification

Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850

Persistent link: https://www.econbiz.de/10011799616

A service of the