first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on … consensus that social media campaigns may have only short-term eects. …

first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on … consensus that social media campaigns may have only short-term effects. …

first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on … consensus that social media campaigns may have only short-term effects. …

first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on … consensus that social media campaigns may have only short-term effects. …

of donations, have a short duration, limited to less than one year, supporting the prevalent consensus that social media … campaigns may have only short-term effects. …

. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase …. Considering the same, we examined the impact of social media campaigns (SMC) and ethnocentrism (ETH) on the purchase intention of … media users in a region that saw massive protests through social media campaigns. The results exhibit the positive impact of …

. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase …. Considering the same, we examined the impact of social media campaigns (SMC) and ethnocentrism (ETH) on the purchase intention of … media users in a region that saw massive protests through social media campaigns. The results exhibit the positive impact of …

of donations, have a short duration, limited to less than one year, supporting the prevalent consensus that social media … campaigns may have only short-term effects. …