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Search: subject:"social media characteristics"
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International journal of information systems and change management : IJISCM
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The journal of product & brand management
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The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
The impact of
social
media
characteristics
on e-commerce use behaviour among youth in developing countries
Safia, Anjum
;
Chai, Junwu
;
Frimpong, Adasa Nkrumah Kofi
; …
- In:
International journal of information systems and change …
11
(
2019
)
2
,
pp. 188-207
Persistent link: https://www.econbiz.de/10012209162
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