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Search: subject:"spirce credibility"
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Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
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