Ameseder, Christoph; Haas, Rainer; Meixner, Oliver - European Association of Agricultural Economists - EAAE - 2008
The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of...