Mendis, B.R.P; H.R.A.T, Ranaweera - 2023
adapted to the needs of diverse consumers in the context of Sri Lanka. Accordingly, the 7Ps marketing mix model combined with … explore consumer perception towards batik clothing in Sri Lanka. Furthermore, the study expected to identify the key … designers and marketers must introduce methods to promote batik clothing among all nationalities in Sri Lanka without being …