Ali, Tahir; Khalid, Saba - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 962-973
(IJVs) with the moderating effects of the structural mechanisms from transaction cost approach. Design …–performance relationship is contingent on structural mechanisms of IJVs that transaction cost economics deem necessary to prevent opportunistic … behavior. Three structural mechanisms of symmetric dependence, symmetric equity share and resource complementarity moderate the …