This paper proposes a fuzzy subsets methodology, in which an adequacy ratio is built in order to deal with the uncertainty on the selection of companies which arises of outsourcing contracts. Also, this paper carries out an analysis of the outsourcing potential as a business strategy, which for...

The Customer Lifetime Value (CLV ) concept has been highly used in the marketing area over the years. In this paper the authors present some useful extensions for the case of uncertain data. In particular, a CLV estimation with triangular fuzzy numbers (TFN) is introduced.