Walker, Kent; Wan, Fang - In: Journal of Business Ethics 109 (2012) 2, pp. 227-242
symbolic and substantive actions financially beneficial? Does green-washing, measured as the difference between symbolic and … substantive action, and/or green-highlighting, measured as the combined effect of symbolic and substantive actions, pay? We find … that substantive actions of environmental issues (green walk) neither harm nor benefit firms financially, but symbolic …