Tipgomut, Pornchanoke; Paas, Leo; McNaught, Angela - 2022
surgery. We report on three empirical studies and show that when female or male advertising models have undergone cosmetic … surgery procedures, both female and male consumers are likely to notice these changes. These perceptions of cosmetic surgery … affects other advertising outcomes. However, cosmetic surgery does not reduce consumers’ perceptions of models’ pride in their …