Rizwan, Muhammad; Javed, Muhammad Arif; Khan, Muhammad … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 114-130
The main objective of this research was to investigate the influence of sales promotion and physical surroundings that …-one-get-one-free and physical surroundings explained 45.7% variance in buying behavior of the respondents. The results of this research …