Hofmann, Florian; zu Knyphausen‐Aufseß, Dodo - In: Business Strategy and the Environment 31 (2022) 5, pp. 2469-2488
Real‐world experiments are best suited for testing and validating novel circular business models (CBMs). Despite the increasing prominence of experimentation in CBM research, there is a lack of investigations on how firms manage and organize CBM experiments. This study aims to fill this...