D'Alessandro, Steven; Johnson, Lester; Gray, David M.; … - In: Journal of Services Marketing 29 (2015) 4, pp. 302-313
to evaluate market conditions, over time, to show that the MPI explains actual switching behavior better than stated … to actual switching behavior. The results also showed that an improvement in the MPI or market conditions lead to a much … greater relationship between it and actual switching behavior, suggesting that there may well be important threshold level …