Tran, Anh Tram Nguyen; Nguyen, Uyen Hoang Dinh; Ngo, Vu Minh - In: Cogent Business & Management 10 (2023) 1, pp. 1-16
determinants of these crucial changes in consumer behaviour. Addressing this gap, this study investigates consumers' channel-switching … behaviour during the COVID-19 pandemic. Using a sample of about 2,640 respondents collected after the outbreak, this study aims …