Parra‐Requena, Gloria; José Ruiz‐Ortega, María; … - In: Journal of Business & Industrial Marketing 27 (2011) 1, pp. 41-56
Purpose – This paper seeks to examine how dense and cohesive social networks can lead to pioneering. In this sense, the specific aim of this study is to analyse the mediating role placed by marketing and technological capabilities to explain the link among the structural social capital and the...