PATAKI, BELA; SZALKAI, ZSUZSANNA; BIRO-SZIGETI, SZILVIA - In: Perspectives of Innovation in Economics and Business (PIEB) 9 (2011) 3, pp. 12-16
The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of...