Wua, Pei-Ju; Fenga, Cheng-Min; Pana, Ya-Chuan - International Telecommunications Society (ITS) - 2011
The digital music market offers an opportunity for telecom companies to furnish value-added services. However, little … effort has been made to study empirically how to make a decision about entry modes for telecom companies into digital music … business. This study therefore investigates various strategies that telecom companies may implement to enter the digital music …