Onofri, Laura; Scorcu, Antonello - In: International Journal of the Economics of Business 13 (2006) 3, pp. 447-460
This paper investigates the product life-cycle of temporary cultural exhibitions. Using data drawn from 27 exhibitions that took place in Italy in the period 2000-01, we identify two different life-cycles patterns. For the group of short life exhibitions, except in a few cases of a positive...