Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo : NG 66 (2020) 4, pp. 50-62
this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio …-step cluster analysis were used. The results of the study have identified six classic theatre segments: young theatre friends …, young theatre acquaintances, young theatre strangers, adult theatre friends, adult theatre acquaintances, adult theatre …