Grant, David; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: Journal of Services Marketing 28 (2014) 3, pp. 214-222
Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting...