Estimating consumer surplus is challenging because it requires identification of the entire demand curve. We rely on Uber's "surge" pricing algorithm and the richness of its individual level data to first estimate demand elasticities at several points along the demand curve. We then use these...

Estimating consumer surplus is challenging because it requires identification of the entire demand curve. We rely on Uber's “surge” pricing algorithm and the richness of its individual level data to first estimate demand elasticities at several points along the demand curve. We then use...

Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...