COROS, MONICA MARIA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2009)
region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout … presentation of Transylvania’s tourism offer, discusses the place of tourism within the architecture of a destination brand, and … concludes with those elements of the tourism offer that are relevant to the region’s visitors, according to the results of the …