Purpose – This paper aims to explore relationships between consumers' sustainable purchasing practices and their related cognitions, evaluations, and beliefs when considering purchases of tourist products or general goods. Design/methodology/approach – “Cognitions” refers to consumers'...

Like any other developing countries, the promise of economic wealth arising from nature travelling is too hard to ignore. As a result, eco-tourist destinations in Malaysia are aggressively developed. Taman Negara, one of Malaysia's premier national parks is one such example. This study, believed...