Search Results - subject:"town marketing"

Town marketing in the Czech and Slovak Republics: Past, present state and future

Jezkova, Renata - 2010

first more significant scientific works about town marketing began to appear approximately in a half of 90-ties of 20th …

Persistent link: https://www.econbiz.de/10011332638

City marketing between a theoretical reflection and a practical realization

Jezek, Jiri - 2010

The paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands. At the same time it points out the specific conditions and sometimes...

Persistent link: https://www.econbiz.de/10011332682

Town marketing in the Czech and Slovak Republics : past, present state and future : 50th Anniversary European Congress of the Regional Science Association International "Sustainabl...

Ježková, Renáta - 2010

first more significant scientific works about town marketing began to appear approximately in a half of 90-ties of 20th …

Persistent link: https://www.econbiz.de/10011572921

City marketing between a theoretical reflection and a practical realization : 50th Anniversary European Congress of the Regional Science Association International "Sustainable Regi...

Ježek, Jiří - 2010

Persistent link: https://www.econbiz.de/10011573390

Town marketing in the Czech and Slovak Republics and the problems of its implementation

Ježek, Jiří; Ježková, Renáta - In: Regionální studia 2007 (2007) 1, pp. 23-27

In the Czech and Slovak Republics town marketing is a relatively new approach to administration and development of … marketing, insufficient goal orientation of town marketing, lack of funds, insufficiences in spheres of leadership and … developed Public ? Private Partnership, insufficient use of experts and knowledge, unclear defi nition of town marketing towards …

Persistent link: https://www.econbiz.de/10011194576