Purpose – This article aims to explore the effects of the massive arrival of foreign distribution concepts in emerging countries on the evolution of the local buyers' shopping practices. The confrontation of the latter, long accustomed to the traditional network, with the new retail outlets...

Th e retail industry, growing at a significant rate, has contributed much to the economy of the country as highlighted in its increasing share in the personal consumption expenditure (PCE), gross domestic product (GDP), and employment. This study examines the importance of the retail industry,...