Ljubič, Marko - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 253-265
of business administration in the digital transformation of museums. Key themes, including the integration of digital … technologies, business model innovation, organisation transformation, and challenges posed by the pandemic. Through a comprehensive … complexities of digital transformation in the museum sector. Museum business administration should be essential in ensuring digital …