Chen, Pei-Ti - In: International Journal of Tourism Cities 9 (2023) 2, pp. 411-428
placement marketing, involvement, place attachment and travel intention. The film Your Love Song shot in the Hualien and Taitung … marketing has a significant positive effect on the level of destination involvement, place attachment and travel intention of … and travel intention. Hence, this study suggests that relevant government agencies and tourism operators should promote …