Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
the influence of value co-creation practices on engagement at international trade shows organizer association on Twitter …. Design/methodology/approach This paper studies the usage of Twitter by the Specialty Food Association, which organizes one of … authors have analyzed 1,608 posts on Twitter from the Twitter account @Specialty_Food. A content analysis was performed using …