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Revealing past identity of upcycled products : how simple narrative improve product perception
Mege, Stacia Reviany
;
Oematan, Grouse
- In:
ASEAN marketing journal : Association of Southeast …
13
(
2021
)
2
,
pp. 192-207
identity to new and more valuable product, known as
upcycled
product
. This study aimed to investigate whether a simple …
Persistent link: https://www.econbiz.de/10012886894
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