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Search: subject:"user generated content"
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Subject
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Social Web
321
Social web
321
user-generated content
250
User-generated content
172
Internet marketing
159
Online-Marketing
157
Viral marketing
155
Virales Marketing
155
Consumer behaviour
142
Konsumentenverhalten
141
Customer integration
93
Kundenintegration
93
Brand image
59
Markenimage
59
social media
59
Brand management
55
Social media
55
Markenführung
53
Tourism
48
Online retailing
47
Online-Handel
47
Beziehungsmarketing
44
Relationship marketing
44
Tourismus
40
Web 2.0 technologies
38
Web 2.0-Technologien
38
Holiday behaviour
37
Urlaubsverhalten
37
Electronic Commerce
36
user generated content
36
E-commerce
35
Content Management
34
Content management
34
Data mining
33
Data Mining
32
User Generated Content
31
User generated content
31
Digital platform
30
Digitale Plattform
30
Soziales Netzwerk
30
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All
Undetermined
380
Free
126
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Article
509
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93
Other
3
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406
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406
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35
research-article
31
Graue Literatur
25
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25
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20
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13
Hochschulschrift
12
Thesis
12
review
7
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6
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3
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English
538
Undetermined
50
German
15
Polish
2
Author
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Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Goldenberg, Jacob
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Kannan, P. K.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Bowen, John
3
Clement, Michel
3
Füller, Johann
3
Graf, Denise
3
Hautz, Julia
3
Hofstetter, Reto
3
Hong, Yili
3
Hutter, Katja
3
Kummer, Michael
3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Information systems research : ISR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of hospitality management
8
Journal of management information systems : JMIS
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
The journal of product & brand management
4
Worldwide Hospitality and Tourism Themes
4
Business Horizons
3
Business horizons
3
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Source
All
ECONIS (ZBW)
455
RePEc
50
Other ZBW resources
45
EconStor
34
BASE
11
USB Cologne (EcoSocSci)
10
Showing
11
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20
of
605
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11
Do
user-generated
content
and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(UGC) and micro-celebrity posts on the online purchasing … demonstrated that
user-generated
content
's direct, indirect, and mediation relationships were statistically significant. Moreover …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
12
Fragen oder Zuhören? : ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
Zukunft des Marketings
,
(pp. 91-107)
.
2023
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014516179
Saved in:
13
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
14
Gender stereotypes in
user-generated
content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014320085
Saved in:
15
Participation shaping the values of news articles : implications of news as anti-rival information products
Jääskeläinen, Atte
;
Koponen, Johannes
;
Djakonoff, Vera
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 364-386
Persistent link: https://www.econbiz.de/10014438638
Saved in:
16
Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.
;
Aramendia-Muneta, Maria Elena
- In:
Journal of innovation & knowledge : JIK
8
(
2023
)
3
,
pp. 1-16
Natural Language Processing techniques, we analysed
user-generated
content
from both platforms in the Andalusian market …
Persistent link: https://www.econbiz.de/10014388797
Saved in:
17
Positively original : effects of mindfulness on social media tweets and sentiment
Errmann, Amy
;
Kishore, Shohil
;
Lee, Sanghyub
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 325-331
Persistent link: https://www.econbiz.de/10014381404
Saved in:
18
Merit and monetisation : a study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet policy review : journal on internet regulation
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014266997
Saved in:
19
The never ending book: the role of external stimuli and peer feedback in
user-generated
content
production
Marchenko, Maria
;
Sonnabend, Hendrik
-
2022
Persistent link: https://www.econbiz.de/10013252534
Saved in:
20
The Causal Effect of Attention and Recognition on the Nature of
User-Generated
Content
: Experimental Results from an Image-Sharing Social Network
Huang, Justin T.
;
Kaul, Rupali
;
Narayanan, Sridhar
-
2022
Social networks rely on sharing engaging content for their users. Since continued production of
user-generated
content
… user discovery of new content, and to provide attention and recognition to the best
user-generated
content
. Past research …
Persistent link: https://www.econbiz.de/10014078983
Saved in:
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